What is a marketing plan

A marketing plan consists of a list of actions and strategies to build the foundation for a business.

The purpose of a marketing plan is for a business owner /owners to thoroughly have detailed solid marketing objectives for their products or services so that their is a goals can be met within a one to five year time frame.

The marketing planning process should be created prior to business start up then updated annually as the business expands . There are many ways a marketing plan can be developed but overall the important factor is it must be detailed and organized.

Here are two examples:


1-Purpose and Mission
2 -Situation Analysis
3- Marketing Strategy and Objective
4-Tactical Programs
5-Budgets,Performances,Analysis and Implementation
6-Additional Consideration


Sample Two

1-Historical Background
2-Emerging Trend
3-Market Characteristics
4-Pricing Trends
5-Customer Considerations
6-Supplier Considerations
7-Competition


Once you decided what works best for you then you can start on a straight path to success.

A marketing plan do I really need one ?

Do you have a marketing plan ? Have you set your goals ? What are your long term plans ? Have your tried different methods ? You need to sit down and really give it a thorough thought of where you will be in five years . Marketing planning is very important.Internet marketing is the up and coming way of doing business.

Realistically you have to understand that starting a home -based business is not just putting a website on the internet and expecting to just getting paid. It is not that way. I thought that way too.

Many people start that way after reading all the hype . It is not true. Yes there are a few who have made it. You can too with the proper marketing tips. Start by writing a list of goals. Then we can start a great marketing plan. We need to real start a true market analysis of what needs to be done.