A marketing plan consists of a list of actions and strategies to build the foundation for a business.
The purpose of a marketing plan is for a business owner /owners to thoroughly have detailed solid marketing objectives for their products or services so that their is a goals can be met within a one to five year time frame.
The marketing planning process should be created prior to business start up then updated annually as the business expands . There are many ways a marketing plan can be developed but overall the important factor is it must be detailed and organized.
Here are two examples:
1-Purpose and Mission
2 -Situation Analysis
3- Marketing Strategy and Objective
4-Tactical Programs
5-Budgets,Performances,Analysis and Implementation
6-Additional Consideration
Sample Two
1-Historical Background
2-Emerging Trend
3-Market Characteristics
4-Pricing Trends
5-Customer Considerations
6-Supplier Considerations
7-Competition
Once you decided what works best for you then you can start on a straight path to success.
